Based on her interactions in her classes, Michelle Moore has seen that most real estate agents are not comfortable with social media. Few feel that they are maximizing these important tools for their business. In response, Michelle offers three strategies to help you grow your social media efforts. First, think about who you are inviting to your page? That is your audience, your market. How will you use social media to reach this market? Second, post on your page consistently. Third, think about WHAT you are posting. Entertainment, creativity, and transparency are essential to your connection with your audience.
Michelle Moore asserts that real estate agents are supposed to be leaders and GOOD leaders are life-long learners. Therefore, who you hang out with, what you read and the podcasts you listen to really matter! It is crucial to feed your mind with good things that are beneficial to you and those you serve. You don’t know what you don’t know. Seek out people who have “been there and done that” to help get you where you want to go.
It is absolutely vital for a real estate agent to build trust with their client from their very first meeting. This trust becomes the basis of their working relationship. Author and business expert, Adonis Lenzy proposes that trust can be achieved in two important ways: 1) talk straight to your client — be transparent; and 2) be competent. Adonis expands on the latter of these points, explaining that you must show up when you said you would, deliver what you promised, and do what you said you would do. Failure to do these things erodes trust. Little things matter.