Michelle describes how she was able to sell a listing for decidedly more than full price. The secret? Good marketing is essential (e.g., MLS photos, descriptions, video). And a willingness to negotiate with potential buyers, which involves asking the right questions at the right time (and then be prepared to listen).
Robert Hatcher of Junk King visits Michelle in the studio where they discuss the three most common items that people hold on to but shouldn’t. These things need to be removed before a house is listed: 1) old televisions/computer monitors; 2) mattresses/box springs; and 3) remodeling debris (wood/drywall/bricks).
“Marketing genius” Ron Hill (www.marketinggrip.com) joins Michelle to discuss ways realtors can drive traffic to their websites. First, join a Facebook group that will help you achieve your goal or start one of your own. Share expert tips in the group. Second, create a “freebee” or opt-in incentive. This will position you as an expert. Third, grow your email list and send regular emails to your subscribers.
Action. Michelle believes in leaving it all out on the field. It is better to give it all you have to give and fail than to make a half-hearted effort and live with regret. Bottom Line: Activity breeds activity. Just do the next right thing. By stringing these “next things” together, you will eventually turn around and realize that you are where you want to be.