Based on her interactions in her classes, Michelle Moore has seen that most real estate agents are not comfortable with social media. Few feel that they are maximizing these important tools for their business. In response, Michelle offers three strategies to help you grow your social media efforts. First, think about who you are inviting to your page? That is your audience, your market. How will you use social media to reach this market? Second, post on your page consistently. Third, think about WHAT you are posting. Entertainment, creativity, and transparency are essential to your connection with your audience.