Beginners often try to take on too many social media platforms. Michelle Moore advocates an approach that chooses one platform, ideally suited to your target audience, and focuses on doing that one platform well. For those who want to excel on Instagram, Michelle offers three strategies. First, Michelle advocates a wise use of the 30 hashtags allowed by Instagram. Michelle suggests using seekmetrics.com as a tool to generate options. Then compare these options with what is trending. Second, prepare and save different groups of hashtags based on different types of posts you plan to make. These different groups of hashtags will expose you to people you couldn’t reach otherwise and can lead to new followers. Third, Michelle says, “Don’t post and run!” Post but be willing to interact with people on your posts.