Lead generation is the lifeblood of any successful career in real estate. Using social media to cultivate leads just makes sense, whether you are doing a direct ask (“If you know anyone…send them my way.”) in a Facebook Live video or simply reminding your followers that you help people buy/sell real estate. In Fhonda’s case, leads that led to closings came from her sharing how she became a real estate agent and how much she loves helping people. She explains to her followers that referrals are the best compliment they can pay her. Fhonda also stresses the importance of showing her followers her sitting at the closing table with clients, doing home inspections, and generally sharing the “journey” of being a real estate agent.