Like it or not, social media is here to stay. As real estate professionals, it’s crucial to learn how use social media to enhance your business. Michelle outlines three ideas (one each for Facebook, Twitter and Instagram) that will make a difference. For Facebook, when hosting an open house, use Slide Share (slideshare.com) as a way to invite your followers to the event. For Twitter, try teaming up with a local business to offer some special deal or pricing. Then Tweet this out. This adds value for your followers, promotes local businesses, gets you involved with your local community, and helps you gain followers. For Instagram, create a visual treasure hunt that leads people to your next open house by highlighting the perks of the neighborhood.