Michelle, who herself has a business coach, discusses the value of coaching with her coaching client, Honora Bates. Both women agree that coaching helps with accountability, motivation, and the ability to process both success and failure. Coaching helps you analyze what works and what doesn’t and allows you to strategize about each business move. It can help you keep costs down by identifying things you can do with little or no money as well as help you think tactically about how to re-invest in your business when you do get paid. Coaches are important sounding boards who can help you think through your problems and come to your own insightful conclusions.