Michelle wants to have a heart to heart with you about your marketing. She discusses four marketing trends you need to recognize and act on. First, video content get much greater visibility. Facebook Live. Facebook and Instagram stories. Use them. Second, interactive content is essential. Third, your audience wants access to you. Auto responder and chat bot apps and website plug-ins can help you respond to their questions and concerns. Fourth, authentic and personal branding help your audience feel connected to you personally.