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Feb 25, 2020

Michelle shares five essential lessons she has learned over the course of her career in real estate. First, there is no magic bullet. You HAVE to do the work. Second, focus comes before success. Third, motion changes emotion. Fourth, the fortune is in the follow up. Fifth and finally, consistency is KEY.


Feb 18, 2020

Jimmy takes the reins (and the microphone) and offers three marketing suggestions based on his thirty years of experience in radio. First, commercials should have a threefold structure: 1) they grab the customer’s attention; 2) they create a need for your product; and 3) present a call to action. Second, Jimmy reminds...


Feb 11, 2020

Many people don’t like to do open houses. However, the bottom line is that they work! Michelle offers an extended series of suggestions to make yours more effective. Here are a few: 1) Do a Facebook story video about 26 hours in advance; 2) give value or a reason to get people to sign in; 3) when people arrive make...


Feb 4, 2020

Michelle outlines the steps she took to sell a property that had been previously listed for three months without results! First, she confirmed that the house was priced correctly. Second, she got the “right” repairs done. Third, she hired a stager. Fourth, she had professional photography and videography done for...