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Mar 31, 2020

If you are doing a broker luncheon or open house, you need to think of it as if it was a party. You need to promote it. Do an amazing invitation. It sets the stage. Do a reminder a week before. Do lots of special, memorable things at your events. Have great food. Presentation is crucial. Consider getting...


Mar 24, 2020

A common error that salespeople often engage in is what Michelle calls “desperation talking.” This over-selling by excessive communication is caused because the salesperson feels uncomfortable in the silence that is a result of the other person thinking over what they have been told. Think of it this way, if you ask...


Mar 17, 2020

Beginners bring questions…but also fresh eyes to old problems. “Rookie” real estate agent Honora Bates joins Michelle and discusses concerns we all share. First, Honora asks about how to build one’s personal brand so as to achieve success. Second, she asks Michelle about the best approach to becoming a...


Mar 10, 2020

Change is scary. It takes us out of our comfort zone. Still, there are times when we can clearly see that change is necessary. Michelle suggests that the root problem is our fear of failure, of looking like a fool, of being rejected. These are real emotions and feelings that must be met head on with logic. The bottom...


Mar 3, 2020

Like it or not, social media is here to stay. As real estate professionals, it’s crucial to learn how use social media to enhance your business. Michelle outlines three ideas (one each for Facebook, Twitter and Instagram) that will make a difference. For Facebook, when hosting an open house, use Slide...