Feb 16, 2021
Carol Bass “the Practical Decorator,” a home stager in the Nashville area, returns to the studio to discuss her A.C.T.I.O.N. process to staging. Carol discusses 1) Appeal to the market; 2) Clean; 3) The space itself—defining the space; 4) Improved and updated; 5) Odor (pets, smoking, etc.); and 6) No clutter.
Feb 9, 2021
Michelle lays out the basics of a touch plan. She describes the value of sending personalized gifts to your raving fans, recognizing anniversaries, and reaching out. What it comes down to is “pick your hard.” Achieving success or failure is hard. You have to decide what “hard” you want.
Feb 2, 2021
You may come to a point in your career where you think you might be able to get more training, education, support, etc. if you change brokerages. Michelle suggests that you consider these things before you make your move: 1) have you accessed everything you can from your current broker?; 2) what do I need that my...
Jan 26, 2021
Many people get into real estate because—from the outside looking in—it looks easy. Michelle focuses of specific reasons new real estate agents fail: 1) the lack of accountability; 2) lack of proper training; and 3) the fact that you are on your own. In each case, you have to take the initiative and take...
Jan 19, 2021
Amanda Baron, a specialist in helping physicians relocate, drops by to chat with Michelle about what she has learned about creating a niche expertise in real estate. Amanda stresses that when you develop a niche, it does help your business because you become the “top of mind” agent for that niche. Of course, this...